Mert Gürbüz

Mert Gürbüz is a seasoned negotiator, mediator, and sociologist renowned for his expertise in sales, negotiation, and international trade. With over a decade of experience and a strong academic foundation, Mert brings a unique blend of theoretical depth and practical acumen to Assessment & Assemble & Action (AAA).

Having served as a Visiting Research Fellow at Lund University’s Center for Middle Eastern Studies and Behavioral Science Center, Mert delved deep into the social scientific structures influencing decision-making processes. Mert’s thirst for knowledge led him to Harvard Law School's prestigious Negotiation Program, honing his skills as a negotiator, mediator, and facilitator.

Mert's professional journey spans international sales and business development across Europe, the Middle East, and the Balkans. Notable achievements include playing a pivotal role in merger and acquisitions across Turkey and the Balkans, as well as managing multimillion-dollar projects with industry leaders like Foster & Partners, Turner, Bouygues, Limak, Mabetex, and Besix, thereby showcasing his adeptness in conflict resolution & mutual value creation.

In addition to his corporate endeavors, Mert is an active member of the International Association of Lighting Designers (IALD), serving on the Policy and Procedures Committee. In this role, he contributes to maintaining quality and excellence among member companies, ensuring that the industry continues to empower livable cities through innovative and sustainable lighting solutions.

Drawing from his rich tapestry of experiences, Mert is dedicated to empowering small and medium-sized enterprises (SMEs) with cutting-edge training grounded in empirical research. Through AAA, Mert aims to revolutionize the way sales professionals are trained, equipping them to thrive in dynamic, ever-evolving business environments.