UVP Alignment

Ask five salespeople what sets your company apart, and you’ll get five different answers. Ask their manager, and you might hear a sixth. UVP Alignment is a process-oriented consultancy service designed to uncover these misfires, bring clarity to your core differentiators, and ensure every member of your sales organization communicates with consistency, confidence, and conviction.

Process

We don’t start with slides—we start with diagnosis. Using a combination of surveys, interviews, and internal audits, we identify the gaps between how different team members interpret and communicate your UVP. From there, we facilitate interactive workshops that bring together sales, marketing, and leadership teams to realign your message and reinforce it through hands-on practice and coaching.

Learning Objectives

• Articulate what truly sets your organization apart in the marketplace with precision and clarity.

• Ensure consistency across the sales force, from SDRs to senior reps, so that every pitch reinforces the same core story.

• Discover previously unnoticed aspects of your UVP that would empower your sales force to captivate prospects and drive conversion.

Outcome

Once UVP Alignment is in place, customers will hear a consistent, compelling message at every touchpoint. Your pitch will resonate, your differentiators will be clear, and your close rate will rise.

Delivery

Individual trainings are delivered in a virtual classroom format, consisting of 4 sessions of 2 hours each. Enterprise trainings are delivered either virtually or in-classroom, based on preference, and consist of 8 sessions of 2 hours each; upon successful completion of either track, a final Q&A session will be held to provide feedback on your dissertation and address remaining questions.